Forever 21 will be following the trend of having designer collections in its stores, just like Target and H&M.
Los Angeles-based brands Petro Zillia and Rory Beca were chosen to produce collections for Forever 21 stores. Almost all of the pieces will be priced from $6 to $33. However, WWD notes that two pieces from each brand will be over $100.
This is very exciting news, yet this concept isn’t new for Forever 21. In August, designer Brian Lichtenberg designed a t-shirt collection.